"No added sugar" - weasel words

Donut
How many times do you see the words "no added sugar" or "unsweetened" on a food packet or a label? - this is usually in big letters somewhere on the front of the box. If you see this you might be forgiven for thinking that the product is a healthy one. However, these are often used as weasel words from the marketing men to make the product seem more healthy than it actually is, I find amongst my clients that this is an endless source of confusion and causes people to make poor food choices. Read More...